Starring the Shaw Fire Log

The Shaw Fire Log

I am not sure which parts you are from, but chances are if you live in Canada, you are more than familiar with the infamous fire log channel at this time of the year, courtesy of Shaw Cable.  And, for those of who you haven’t had the privilege of watching our northerly fire log broadcast, you are definitely missing out; although, I am sure that there are many versions out there by now.  Quite simply put, the Shaw channel has a looped recording of a man stoking a fireplace every now and again, as observers watch and listen to the Flames and crackles of the fire.  Doesn’t it sound truly exciting?!  The ironic part is that just yesterday my husband and I were researching to find out when the log would be coming on this year, as we knew it was due to debut very soon.  As bizarre as it sounds, the faux-fire has seemingly become a Canadian Christmas staple in many households across the nation.  A marker of the holiday season to come, if you will.

When the log first came on TV thirty years ago to date, my family and I, along with many others, thought the broadcasters were literally nuts!  No other way to word it, folks.  We couldn’t believe that they thought that we, as paid viewers, would want to watch someone else’s fireplace on TV.  I mean, come on…surely people had better things to do with their time, didn’t they?!  Why would we want to waste time watching that, when we have a perfectly good wood-burning fireplace of our own at home?  Though we were aware that not everyone else had their own cozy fire, the log seemed like a flat-out crazy notion.  But, oddly enough (like many other things in this world–just check out You Tube these days), the idea caught on.  And, FAST!  If out visiting over the holidays, or having company yourself, you were sure to come across The Shaw Channel at some point.  It even became a conversation piece for many families and friends, as people ‘ooh-ed and aah-ed’ whenever the hairy-armed, plaid shirt wearing, fire stoker guy put another log on the fire or poked away at the ones already there, creating rampant approval or disapproval over his choices.  Hilarious, more than anything, which it usually was-especially if indulging in a drink or two of choice to cheer away the holidays.

But, here are some rather interesting facts which I have since learned about with respect to our beloved fire log:

  • The log is watched by more than three million people (which here in Canada is almost half of our population–okay, so it’s more like one-tenth, but you get the point).
  • It has its own Twitter account (really?).
  • You can now download the App for free, so that you can have a mobile on-the-go fake fire (in case of emergencies?;-).  Naturally, I couldn’t resist a portable fireplace for my Phone.
  • The mysterious gentleman, whose hand/sleeve is the only part of him that we ever see, has apparently received many a letter from women asking if he is single, which in fact, he is!
  • Jon Stewart did a skit about the log on the Daily Show.

Most interesting of all, however, is why the VP of Community Programming ran the taping of the fireplace to begin with.  According to globalnews.ca, “(he) wanted to find a way to keep some content on the TV but still allow employees to take time off to be with their families on Christmas Eve and Christmas Day.”  While having his staff over to his place each Christmas, they would tape a new version of the fire log burning to air on TV.  I must say that in discovering how it all came to be, I am even more impressed with our now, must-see Christmas log tradition.  I know that I will certainly be tuning in once again, that’s for sure.  Funny how time has a way of changing our perspective on things–thirty years ago, I’d have thought I was nuts!  Then again, maybe I am?:-).

 

 

Advertisements

Tags: , , , , , , , , , , ,

5 responses to “Starring the Shaw Fire Log”

  1. Frank Prem says :

    Great read Sue.

    Cheers,

    Frank

    Liked by 1 person

  2. Southern by Design says :

    I like this one 🙂 We have done the fire log channel before. I miss having a fireplace as we did in the north. But the crackling sound on the channel does add calm- specially with the lights all off and only the white lights from the tree on and a warm drink in hand.

    Liked by 1 person

Trackbacks / Pingbacks

  1. Easter or Christmas All Over Again? | Jibber Jabber with Sue - April 14, 2017

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

The Quill

A love for the unknown. A passion to learn. An eye to observe, another to understand.

aroused

Aroused by Arête, provoking poems and ideas

SKYLARITY

Mindfulness, Spontaneity and Authenticity

Thriving Under Pressure

Positive Psychology & Stress Resilience

The ancient eavesdropper

Nature's nuances in a nutshell

....on pets and prisoners.....

food for the body; food for the soul

Southern By Design

Flip Flops, Beach Hair & Life Is Good

Elaine's Blog

Living the dream 😉

Giggles & Tales

A Potpourri of my Ramblings, Poems and More…

de Wets Wild

Disappearing into South Africa's wild places... Again!

Pages in My Passport

Where every page tells a story...

Onto My Next 40 Years

My adventures in reading and writing

BRAIN CANCER BABE

Just a girl tryin' to beat brain cancer... and musings on life, love, fear, hope and survival

Lakeland Musings by Irwin

Rants and Raves of An Old Fart

MakeItUltra™

Psychology to Motivate | Inspire | Uplift

What's (in) the picture?

Finding the story - Chris Breebaart Photography

An Extraordinary Ordinary Life

A woman’s search for meaning

%d bloggers like this: